Give your smile a radiant makeover powered by the science of Colgate’s Max White Ultimate Renewal Whitening Toothpaste. Unlike regular teeth whitening toothpaste that only removes surface stains, this breakthrough, clinically proven toothpaste does even more! With its dual colour-correct action, active oxygen molecules penetrate safely beyond the enamel surface to lift deep-set stains caused by food and drink to deeply whiten for 10X whiter teeth*. With its stain prevention shield, it also helps to prevent future stains to preserve your brightest smile! And, on the surface of your teeth, this instant^ whitening toothpaste, with its blue optic brighteners, instantly^ whitens your smile.

The colour correcting toothpaste starts whitening in just 3 days, and you’ll experience a distinctive warming sensation as it activates and releases millions of active oxygen molecules that work to decolourise deep-set stains. And, with its tingling mint flavour, you’ll enjoy a fresh breath, transforming your regular oral care into an oral beauty experience for the senses!

The advanced, non-abrasive whitening technology in this whitening toothpaste is enamel safe for daily use. Use it twice a day for 2 minutes instead of your ordinary toothpaste to deeply whiten your smile. Doing this will help you to achieve the maximum whitening results that’ll radiate through your smile. It also contains fluoride for effective cavity protection, so you know you’re truly taking care of your pearly whites.

For dramatic whitening results~, use this toothpaste for stained teeth in combination with Colgate’s Max White Overnight Serum, which whitens while you sleep or the Colgate Max White LED Whitening Kit for the ultimate 10-minute at-home whitening.

Don’t just make an impression, let your radiant smile leave a lasting impact with Colgate.

*Stains caused by food & drink vs fluoride toothpaste after 3 days
^ Instant effect is temporary
~With 2 weeks continued use, as instructed