Made with 100% Natural Colloidal Oat - a long-recognised ingredient that helps to naturally relieve itchy sensations, Aveeno Soothing Bath Soak gently moisturises, relieves and soothes very dry, itchy and irritable skin. Use Aveeno Soothing Bath Soak for a warm, comforting bath that helps to calm soothe your dry irritable skin. It is suitable for sensitive and even for eczema prone skin. Aveeno Soothing Bath Soak comes in bath powder sachets (these are not intended for individual resale). Try Aveeno Dermexa Body Wash or Dermexa Daily Emollient Cream for very dry itchy, also eczema prone skin. About the brand: Dating all the way back to Ancient Egypt, oat has been used as an ingredient in skincare for generations. It is known for its ability to soothe and nourish the skin. The first ready to use Aveeno colloidal oatmeal bath treatment was used in 1945 and has been perfected ever since to help provide care for all skin, even the most sensitive.