Fenty Beauty Full Frontal Volume, Lift & Curl Mascara Mi$$ Merlot

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls—now in limited-edition burgundy shade Mi$$ Merlot.

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

Now for a limited time, new shade—Mi$$ Merlot —created by Rihanna to pair with Snap Shadows Mix & Match Eyeshadow Palette in limited-edition 9-Wine.

*In an independent clinical study on 35 women

How to use
1. Use the FAT side to load and lift, wiggling at the base of your lashes to build volume.
2. Use the FLAT side to comb through and define, curl, and separate.
3. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners.
4. Layer, build-up, and style as desired.

Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them