Looking after your smile and keeping it protected can help stop oral health problems before they start. That’s why Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It’s 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What’s more, this toothpaste has a uniquely³ designed formula that helps to protect against problems like gum redness, inflammation, bleeding gums and tooth sensitivity. Its formula breaks down into a creamy gentle-feeling foam and is ideal if you’re prone to gum problems and tooth sensitivity.

Beyond teeth cleaning, the powerful, patented³, preventative technology in Colgate’s Total Active Prevention + Gum Care & Sensitivity Toothpaste helps with 8 oral health problems:
1. Gum problems
2. Teeth plaque
3. Tartar
4. Sensitivity
5. Enamel erosion
6. Surface stains
7. Bad breath
8. Cavities

By using Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effective at fighting a root cause⁴, so you can be confident your smile is protected and taken care of.

¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.
²With 2x daily brushing after 4 weeks continued use.
³US patented.
⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use."