17.

Dialled down beauty looks

Fresh skin, fresher prices

17 model with blue graphic liner, a blue t-shirt and holding a lip gloss wand to her lips, surrounded by rainbow pigments.

Dialled down beauty looks for every summer occasion


The 17. range is loaded with essentials for your glowy base, neutral lip staples and fail-safe mascaras

17 model on a pink background with wide eyes, black eyelashes and a glossy rose brown lip
Get Priya’s look (She/they)


1. Eyes

Sweep subtle shimmer metallics from the Golden Eyeshadow Palette over the full lid. Finish with Extreme Extension Mascara in black for a pretty everyday glam look.


2. Lips

Line lips with Lip Define Pencil in rose brown. Glaze over the full lip with Lacquer Gloss in caramel for a poutperfect finish.


3. Face

Banish dark circles with Second Skin Enhancing Concealer (Priya wears shade 003N) and set in place with Perfecting Finish Translucent Powder.

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17 model on a purple background with a shimmery purple eyeshadow look and caramel glossy lips.
Get Lyza’s look (She/her)


1. Eyes

Create a matte purple base using the Brights Eyeshadow Palette. Top the lids with shimmer purple from the Pinks Eyeshadow Palette. Slick brows in place with Brow + Lash Lamination Clear Mascara to finish the look.


2. Lips

Start by lining lips with Lip Define Pencil in dusty pink. Add the shine with Lacquer Gloss in caramel over lips for a perfectly neutral lip look.


3. Face

Dot Second Skin Enhancing Concealer (Lyza wears shade 004N) on the undereye and on high points of face, and blend out for a soft ‘no make-up’ makeup base.

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17 model with blue graphic eyeliner and a blue t-shirt winking at the camera.
Get Felicity’s look (She/her)


1. Eyes

Using turquoise from the Brights Eyeshadow Palette, blend out a pop colour on the inner corner and sweep above the lid following the shape of the brow. Use the same colour intensity to pull out a diffused wing for a soft but playful monochromatic look.


2. Lips

Line lips with Lip Define Pencil in rose brown. Layer on Lip Boost & Shine Gloss for a perfectly glazed, glass-like pout.


3. Face

Dab a small amount of Light Reflect Liquid Highlighter in rose on cheekbones for a soft and dewy fresh skin effect.

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