Our bestselling hair straightener. For all hair types.
Featuring Hair Health Technology to ensure you can create your looks without damage or despair.

Variable Temperature Control
The Original Iron features 11 Variable Temperature Control settings, ranging from 100°C to 200°C. Meaning you can style at your optimal styling temperature. Because no hair type is the same.

Revive Mode
This innovative feature reduces the amount of time your hair is under direct heat contact, helping to keep your hair as healthy as possible. Axial Vibration™ technology enables the plates to vibrate at maximum frequency, to feed hair between them with minimum friction. No drag. No snag.

Mineral-Infused Plates
The Original Iron's plates are infused with our signature moisture-locking mineral, Sericite. For hair that’s stronger. Shinier. Smoother. Root to tip.

Floating Plates
Our floating plates cushion the impact of styling. Designed with Spring-Flex Technology™, plates adjust when closed. Preventing snagging and putting an end to split ends.

Hibernation Mode
Forget the worry of forgetting to turn off your styling tool, with Hibernation Mode. Once a tool has been inactive for 30 minutes, the safety feature will kick in and your tool will automatically switch itself off.

Waste Electrical and Electronic Equipment (WEEE) and waste batteries must never be placed in your waste disposal or recycling bins. WEEE is taken back free of charge at electrical retail outlets on a one-for-one like-for-like basis. There is a bin for small batteries in your local store. Local authority civic amenity facilities also take back WEEE and waste batteries free of charge. WEEE and waste battery recycling is free