The same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Enamel Repair Toothpaste starts blocking sensitivity pain instantly*. With its unique Pro-Argin technology, this sensitive toothpaste will give you instant* relief from sensitivity as it helps to seal and repair the sensitive areas of your teeth†. What’s more, this toothpaste prevents sensitivity coming back by building a protective barrier that acts like a seal against sensitivity†. The toothpaste for sensitive teeth also remineralises the enamel on your teeth, leaving them more resistant to acid attacks.