Looking after your smile and keeping it protected can help stop oral health problems before they start. That’s why Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It’s 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What’s more, this teeth whitening toothpaste has been clinically proven and designed with a higher concentration of scrubbing particles that are specifically formulated for 6X better⁴ surface stain removal³! Just what you need to give your smile extra brilliance, shine and help prevent future oral health problems.

Beyond teeth cleaning and safe teeth whitening, the powerful, patented⁵, preventative technology in Colgate’s Total Active Prevention + Advanced Teeth Whitening Toothpaste takes helps with 8 oral health problems:

1. Gum problems

2. Teeth plaque

3. Tartar

4. Sensitivity

5. Enamel erosion

6. Surface stains

7. Bad breath

8. Cavities

By using Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effective at fighting a root cause⁶, so you can be confident your smile is protected and taken care of.

¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.

²With 2x daily brushing after 4 weeks continued use.

³Vs Colgate Total Original Toothpaste.

⁴After 6 weeks use vs fluoride toothpaste.

⁵US patented.

⁶Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use