Caring for the health of your kids’ new permanent teeth and keeping them protected begins before oral health problems start. That’s why Colgate Total Active Prevention Junior Toothpaste, with its new formula, has been scientifically designed for superior¹ performance to fight the root causes² of many oral health problems before they begin. This clinically proven fluoride toothpaste for kids also provides sugar acid protection³ to help keep their teeth in great shape and is ideal to use if your kids wear braces.

The powerful, patented⁴, preventative technology in this children’s toothpaste offers 24 hour active protection⁵ and helps with 7 oral health problems:
1. Gum problems
2. Plaque
3. Sensitivity
4. Enamel erosion
5. Surface stains
6. Bad breath
7. Cavities

Give your kids new permanent teeth a great start with this children’s toothpaste and be confident their smile is protected and taken care of.

¹Vs non-antibacterial fluoride toothpaste.
²Plaque reduction before problems occur; helps protect enamel against acid erosion.
³Sugar acid protection provided by fluoride.
⁴US patented.
⁵Antibacterial protection with 2x daily brushing with 4 weeks continued use.