King of Shaves Sensitive Advanced Shave Serum is formulated to give you up to 60+ superbly close and comfortable shaves.

Our Sensitive Shave Serum is a hybrid product that takes the best things from a shave gel and the best things from a shave oil, so you end up with a concentrated shave gel that has the amazing glide and slip of our Shave Gels plus the moisturising characteristics of a shave oil. It helps to reduce razor burn by delivering enhanced razor glide and excellent blade performance leaving your skin incredibly smooth, supple and hydrated, not dry and tight.

How to use

Shave Serum is a hybrid product that takes the best things from a shave gel and the best things from a shave oil, so you end up with a concentrated shave gel that has the amazing glide and slip characteristics of a shave oil

PREPARE: Give your stubble a good wash and soak. Wet stubble is so much easier to cut, which means less tug and pull, less irritation and more comfort so shave during (or straight after) a warm bath or shower. Cleanse face first with quality face wash or gentle exfoliating scrub.

Dispense 2-3 pumps of shave serum onto hand and then work the shave serum thoroughly into your beard, to ensure even coverage and to lift the stubble away from the skin. Pay particular attention to anywhere you get any shaving rash, remembering the bit of the shave prep that does all the work during your shave is the thin film-like barrier between your skin and the blade. A face full of lather may look great, however is it really helping, or is it just hiding you beard?

SHAVE: Using a clean sharp blade, shave carefully in the direction of hair growth taking care around the sensitive neck area. Take it slow and steady, rinsing the razor frequently to prevent clogging and to ensure you get the most bristles in a single pass. For heavy stubble or several days’ growth focus on short strokes and thorough rinsing. Shaving with the grain, in the direction hair grows, will reduce the tug and pull and lessen the chance of irritation. If closeness is a problem, try going across the grain (XTG) in a second pass.

Tip: Only a few missed bristles separate a good shave from a great shave. Use your finger tips to feel for any missed bristles before you finish and rinse.

PROTECT: After shaving, thoroughly rinse off with cool clean water as this helps close up the skin’s pores. Pat dry and protect skin immediately with a moisturiser or balm.

Made in Britain. Suitable for vegetarians and vegans.

Ingredients

Hydrogenated polyisobutene, Isopropyl myristate, Helianthus annuus (Sunflower) seed oil, Butylene / ethylene / styrene copolymer, Ethylene / propylene / styrene copolymer, Laureth-4, Eucalyptus globulus leaf oil, Glycerin, Mentha viridis (Spearmint) leaf oil, Mentha piperita (Peppermint) oil, Tocopheryl acetate, BHT, Cinnamomum camphora (Camphor) bark oil, Vitis vinifera (Grape) seed oil, Lecithin, Limonene, CI 61565 (Green 6), CI 60725 (Violet 2)