Defy visible signs of ageing with Olay Regenerist Niacinamide face serum for women, for a powerful triple action: renews, age defies and hydrates your skin. Our advanced active firming serum delivers transformative skin results instantly and overtime. It is crafted with Niacinamide at 99% purity, penetrating up to 10 layers deep into skin's surface and Vitamin E, a proven antioxidant known to combat free-radical damage and help keep skin looking youthful. Experience the power of 24-hour hydration, keeping your skin moisturised throughout the day with a fast absorbing and non-greasy feel on skin. In just one day, skin is visibly rejuvenated. Over 14 days, fine lines and wrinkles are visible reduced. Say goodbye to heavy face serums: this formula is lightweight and absorbs quickly providing an all-day moisturisation. Fragrance free, our formula is dermatologist tested on more than 100s women with different skin tones.