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OUAI
OUAI – pronounced “way” – founded by Jen Atkin to help you achieve effortless, nourished, and strengthened hair. Since there is no “one size fits all” solution for different hair types, OUAI launched a shampoo and conditioner duo to target each one individually, while also offering products such as OUAI scalp serum, OUAI leave-in conditioner, OUAI curl cream and OUAI detox shampoo to deeply cleanse, nourish and reset your hair and scalp. OUAI isn’t just about hair care, the brand has gone beyond to launch body products and fragrances empowering you to live authentically and confidently, inside and out - it’s a OUAI of life.
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