VALENTINO
For her, for him, for them
No rules is my rule
An ode to self-celebration. Inspired by Rome, a place where past and present coexist, BORN IN ROMA fragrances tell a story of self expression.A celebration of people living life freely, while embracing their heritage by twisting the classic with the unexpected into new fragrance statements.
A daring attitude
With BORN IN ROMA CORAL FANTASTY, Valentino invites you to a new Rome at sunset. As coral light floods the skyline, it’s time for a new expression of fantasy: inspired by the cultural magnificence of Rome, in a moment of your own making.
A colour for a world that needs dreams
With BORN IN ROMA YELLOW DREAM, Valentino opens a new chapter for a world that needs to dream. The color of Rome, the eternal city bathed in yellow light, inspires dreams of tomorrow, new beginnings for now.
SHOP OUR BORN IN ROMA COLLECTIONS
About Maison Valentino
Today, a new door opens into this world of creative non-conformity. In collaboration with Pierpaolo Piccioli, Valentino Beauty reveals beauty as an open playground where new dreams come to life. An invitation to individual expression of diversity and personality by creating impactful colours, shades and tones for all to play with. To carry this message of inclusivity, Valentino Beauty chooses ambassadors like Adut Akech, Anwar Hadid or Lady Gaga, who speak for the power of using individual platform for purpose.
Meet our muses
Adut Akech, a friend of the house
The collaboration between Adut Akech and Pierpaolo Piccioli is one of friendship and mutual admiration. The Australian-Sudanese model become a house regular from her first meeting with Maison Valentino’s Creative Director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.
Anwar Hadid, the irreverent young man
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo underneath.
