Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless blendability and easy layering. Usable both wet and dry, it's easy to create a true rainbow of creative effects that leave you looking and feeling like you've earned a 5-star rating. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!