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A Prada fashion show is always a revelation, an utterly unique collection, composed of seemingly contradictory elements, designed to provoke a vivid reaction, at once intellectual & emotional. A Prada perfume is the manifestation of that singular methodology. Start with something – an idea, a technique, an exquisite ingredient – then turn it over, play it backwards, break it into pieces, mix it with something unexpected. Then start to rebuild it in a manner that references the old but with the elements recombined. Suddenly, something mysterious & alchemical happens, & the familiar is reinvented as something entirely new & surreal. Prada perfumes & aftershaves are sensory hybrids composed with just such ideas in mind: lush olfactory investigations into the essence of contemporary beauty, fashion & luxury.
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