PRADA

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PRADA



Founded in Milan in 1913, today Prada is one of modern fashion’s most powerful houses, steeped in culture and innovation, and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Renowned for questioning beauty conventions and dreaming up fresh and avant-garde ideas, the house reconciles creativity and innovation with ease. Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity, from the well-established Luna Rossa collection for men to the signature feminine fragrance by Prada, Paradoxe Eau de Parfum, for a woman impossible to frame.