BENEFIT
Benefit is BIG on brows – 1 Benefit Brow Product was sold globally every 2 seconds in 2023! * So if it’s brow-fection you’re looking for, their bestselling Gimme Brow+, Precisely My Brow Pencil or Goof Proof Eyebrow Pencil are the must-have products in anyone’s make-up bag.
1 Benefit mascara was sold globally every 3 seconds in 2023!** Try BADgal Bang for lash volume, Roller Lash for the ultimate flirty lash curl and They’re Real Mascara for unbelievably longer-looking lashes.
Looking to do MORE for your Pores? Then the POREfessional range is for you! Try The POREfessional Primer – one was sold globally every 12 seconds in 2023^ and now Pore Care – Benefit’s skincare range designed to treat and nourish pores, putting the joy back into your skincare routine.
*1 Benefit Brow Product sold globally every 2 seconds in 2023
Source: Benefit Cosmetics, based on units sold globally of total Brow Products, January 2023 - December 2023
**1 BADgal BANG! mascara sold globally every 8 seconds in 2023
Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! and BADgal BANG! Waterproof mascara products, January 2023 - December 2023
^1 The POREfessional Primer sold globally every 12 seconds in 2023
Source: Benefit Cosmetics, based on units sold globally of The POREfessional primers (Original, Lite, Hydrate, Pearl)
