BENEFIT
Benefit is BIG on brows – they’re the No.1 premium brow brand worldwide*. So if it’s brow-fection you’re looking for, their bestselling Gimme Brow+, Precisely My Brow Pencil or Goof Proof Eyebrow Pencil are the must-have products in anyone’s make-up bag.
Benefit sells 3.5 million BADgal BANG! mascaras globally annually**.Try BADgal BANG! for lash volume, Roller Lash for the ultimate flirty lash curl and They’re Real Mascara for unbelievably longer-looking lashes.
Looking to do MORE for your Pores? Then the POREfessional range is for you! Try The POREfessional Primer and now Pore Care – Benefit’s skincare range designed to treat and nourish pores, putting the joy back into your skincare routine. One ‘The POREfessional’ product sold globally every 8 seconds^.
*Benefit is the No.1 Prestige Brow Brand worldwide.
Source: Based on estimated total global prestige brow product retail sales January – December 2024.
**Benefit sells 3.5 million BADgal BANG! mascaras globally annually.
Source:Benefit Cosmetics, based on units sold globally of BADgal BANG! mascara, 2022 – 2024.
^One ‘The POREfessional’ product sold globally every 8 seconds.
Source: Benefit Cosmetics, based on units sold globally of The POREfessional products, 2023 – 2024.
^^After 3 coats. Instrumental test on 30 participants.
