PRADA
Introducing Paradoxe by Prada
“I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.”
– Emma Watson, Actor, Director, Activist
Unique, yet immediately recognisable
Prada Paradoxe Eau de Parfum, the new signature fragrance for a woman impossible to frame. Our new iconic fragrance celebrates the essential expression of femininity in all its forms. Paradoxe explores the unexpected reconciliation of contradictions to celebrate multi-dimensional self expressionand the liberation that comes with being never the same, always yourself.
Feminine, yet disruptive
In creating this new floral ambery fragrance, master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Prada Creative Directors, Miuccia Prada and Raf Simons, to reconcile timelessness, avant-garde, and innovation. Prada embraces the paradoxes of iconic feminine ingredients to reveal the avant-garde signature of a timeless floral bouquet.
Sophisticated, yet sustainable
Encapsulating the very essence of Prada, the refillable Paradoxe bottle reinvents the most iconic code of the brand, the triangle logo. Tilted yet powerfully grounded, the iconic shape of the bottle is softened with rounded angles, while the delicate coral pink colour of the fragrance contrasts with the deep black Prada.
