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COLGATE

Colgate Total: Our best preventative science

Colgate Total toothpaste, toothbrush and mouthwash

Prevent oral health problems before they start


Care for the health of your smile and keep it protected before oral health problems start with our clinically proven Colgate Total Active Prevention toothpaste range. It’s been created with a new patented* formula, scientifically designed for active prevention and fights the root causes** of many oral health problems† to keep your smile as healthy tomorrow as it is today.

Colgate Total toothpaste lying on its side with toothpaste coming out of it

COLGATE TOTAL ACTIVE PREVENTION

Gum problems

Plaque

Tartar

Sensitivity

Enamel erosion

Surface stains

Bad breath

Cavities

• Over 100 clinical studies conducted^

• 975 formulas tested

• More than 150 patents granted^^

Colgate Total toothpaste with some coming out of the tube
Introducing our NEW Colgate Total Active Prevention patented** formula


Helps to stop many common oral care problems before they can start.


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Clinically proven to provide superior bacteria reduction


Bacteria reduction on multiple areas of your mouth.

• Teeth

• Tongue

• Cheeks

• Gums

• Saliva


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*US patented.

**Plaque reduction before problems occur; helps protect enamel against enamel erosion.

^On former and current formulas of Colgate Total globally.

^^For stannous and zinc technologies used in Colgate Total globally (historic and current).