URBAN DECAY

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URBAN DECAY


Make the most of what makes you different with Urban Decay. Challenging the industry’s definition of beauty since 1996, we brought colour and individuality to make-up counters. From cruelty-free, vegan* formulas, bold eyeshadows, iconic (and often-copied) Naked palettes, award-winning eyeliners, stay-put, smudge-proof mascaras and cult-status setting sprays, our version of ‘pretty’ has always been pretty different.


*All Urban Decay foundations are vegan formulas: do not contain any animal-derived ingredients or by-products.