URBAN DECAY

Save 15% on selected premium beauty & No7 with your Advantage Card*, perfect for Valentine's Day. Online only. Hurry, ends soon!

URBAN DECAY


Make the most of what makes you different with Urban Decay. Challenging the industry’s definition of beauty since 1996, we brought colour and individuality to make-up counters. From cruelty-free, vegan* formulas, bold eyeshadows, iconic (and often-copied) Naked palettes, award-winning eyeliners, stay-put, smudge-proof mascaras and cult-status setting sprays, our version of ‘pretty’ has always been pretty different.


*All Urban Decay foundations are vegan formulas: do not contain any animal-derived ingredients or by-products.